Entry-level social media and content roles have become one of the most searched job categories among Toronto's recent graduates and career-changers. The employers below — ranging from software companies to PR agencies to national retailers — are actively posting social media coordinator and content creator openings in the Toronto market right now.
Toronto employers currently hiring for entry-level social media roles
Sourced from Indeed Canada and employer career pages as of May 2026.
Hootsuite
Social Media Coordinator / Content Associate · Toronto, ON · Full-time, hybrid
Vancouver-founded but with a substantial Toronto team, Hootsuite is one of the world's largest social media management platforms. Entry-level roles at Hootsuite offer rare exposure to social media at scale: supporting the company's own multi-channel presence, assisting with campaign analytics, and developing fluency in their own platform. Hootsuite values candidates who can demonstrate real social media work — even personal or volunteer projects — over formal credentials alone.
View openings at Hootsuite →BrainStation
Digital Marketing Coordinator / Social Media Associate · Toronto, ON · Full-time
BrainStation's Toronto campus and digital education business hires social media and digital marketing coordinators to support student acquisition and brand awareness campaigns. Roles involve managing Meta, LinkedIn, and TikTok channels, writing short-form copy, and pulling performance analytics. BrainStation frequently hires graduates of its own bootcamp programs, but external applicants with strong portfolios are also considered.
View openings at BrainStation →Loblaw Digital
Social Media Coordinator · Toronto, ON · Full-time, hybrid
Loblaw Digital manages the digital presence for PC Optimum, PC Express, Loblaws, and related brands. Social media coordinator roles support content calendars, community management, and influencer coordination for audiences in the millions. Experience with social listening tools (Brandwatch, Sprinklr) and comfort writing for grocery, health, and lifestyle audiences is valued.
View openings at Loblaw Digital →Dentsu Canada
Social Media Specialist (Entry Level) · Toronto, ON · Full-time
Dentsu Canada's Toronto office houses multiple agencies including Dentsu Creative, Carat, and iProspect. Entry-level social media roles rotate across client accounts spanning CPG, financial services, and retail, providing breadth that single-brand roles do not offer. Agency hours can be demanding but the exposure to paid social strategy, Meta Business Suite, and campaign reporting is accelerated.
View openings at Dentsu →Strategic Objectives PR
Social Media & Content Coordinator · Toronto, ON · Full-time
Strategic Objectives is one of Canada's leading independent PR and social media agencies, with clients in beauty, food and beverage, and consumer goods. Entry-level coordinators support content scheduling, influencer outreach, caption writing, and monthly reporting. A portfolio of real social media content — brand-style posts, Reels, or TikTok content — significantly helps applications to this agency.
View openings at Strategic Objectives →Craft Public Relations
Social Media Coordinator · Toronto, ON · Full-time
Craft Public Relations is a Toronto-based independent agency specializing in food, beverage, and lifestyle brands. Social media coordinator roles support editorial calendars, community management, Instagram and TikTok content creation, and influencer event coordination. Craft is known in the Toronto PR community for strong mentorship and a team that skews toward early-career talent.
View openings at Craft PR →Various Toronto Employers (via Indeed)
Social Media Coordinator · Toronto, ON · Full-time and contract
Dozens of Toronto retailers, restaurants, clinics, and B2B companies post social media coordinator roles directly on Indeed. These roles often offer more autonomy and ownership than large-brand positions, which is valuable experience for building a portfolio quickly. Search filters for “social media coordinator” in Toronto, ON return active postings updated daily.
Search social media jobs on Indeed →What entry-level social media roles in Toronto pay
Entry-level social media coordinator and content creator roles in Toronto typically pay $17–$22/hr or $38,000–$50,000 as an annual salary. Agency roles tend to start at the lower end of the range but provide faster skill development. In-house brand roles at mid-to-large companies tend to offer higher base pay and better benefits but narrower day-to-day scope.
After 18–24 months of coordinator experience, social media specialists and managers in Toronto commonly earn $55,000–$75,000. Senior social media managers and directors at national brands can reach $85,000–$110,000. Ontario's minimum wage is $17.60/hr as of October 2025 — entry-level agency roles that post near this floor are generally below market for Toronto; negotiate or look for employers in the $20–$22/hr range.
Skills and tools Toronto social media employers look for
Canva proficiency is near-universal in entry-level posting requirements — it is the default tool for quick social graphics at SMBs and agencies alike. Meta Business Suite (for Facebook and Instagram scheduling and ads management) and TikTok for Business are the dominant platform tools. Google Analytics 4 and native platform analytics (Instagram Insights, LinkedIn Analytics, TikTok Analytics) are expected for any role that includes reporting responsibilities.
Scheduling tools (Later, Hootsuite, Buffer, Sprout Social) appear frequently in agency postings. Short-form video editing (CapCut, Adobe Premiere Rush, or the native TikTok editor) is increasingly a requirement rather than a bonus. Caption writing and basic understanding of hashtag strategy are assumed; the candidates who stand out demonstrate measurable results from their own or volunteer accounts.
Building a portfolio when you have no client work yet
Toronto social media employers consistently cite portfolio work as the primary differentiator for entry-level candidates. If you do not yet have professional client work, there are reliable ways to build evidence quickly: manage social accounts for a student club, a local nonprofit, or a family member's business. Create a personal brand account in a niche you know well and document growth over three to six months. Screenshot analytics — even from a personal account — that show follower growth, reach, or engagement rate.
See our guide on part-time jobs in Toronto for related flexible roles that can bridge to a full-time social media position, and CanuckHire for current digital marketing openings across the GTA.
Frequently asked questions
Do I need a marketing degree to get a social media job in Toronto?
No. Many Toronto social media coordinators hold college diplomas in public relations, advertising, or business rather than university marketing degrees. Demonstrated skills — a content portfolio, platform analytics screenshots, and fluency in Canva and Meta Business Suite — carry more weight than credentials at most employers, particularly agencies and SMBs.
What is the difference between a social media coordinator and a social media manager?
Coordinators execute the content calendar: scheduling posts, writing captions, managing comments, and pulling analytics. Managers set the strategy: which channels to prioritize, campaign goals, paid social budgets, and influencer partnerships. Most Toronto entry-level postings are for coordinator roles; manager titles typically require two or more years of coordinator experience.
Is agency or in-house social media work better for an early career in Toronto?
Both have value. Agency work accelerates skill development because you handle multiple client accounts and formats simultaneously. In-house work offers deeper brand expertise and usually better benefits and salary at the entry level. The Toronto market for social media is active enough that transitioning between the two after two to three years is common.
How important is TikTok experience for social media jobs in Toronto?
Very important for consumer brand and agency roles. TikTok short-form video is now a primary channel for most B2C brands in Canada. Candidates who can demonstrate TikTok content creation — ideally with some engagement metrics — have a meaningful advantage over those who know only Instagram and Facebook. B2B employers prioritize LinkedIn skills more than TikTok.
What certifications help for entry-level social media jobs in Toronto?
Meta Blueprint certifications (free, available at Meta's business education portal) are the most recognized. Google Analytics certification is useful for data-reporting roles. HubSpot's Social Media Marketing certification is free and broadly recognized. None are strictly required, but they demonstrate initiative and fill the credential gap for candidates without formal marketing education.